How LAPP Ramps Their New Sales Managers with hyrise

From uncertainty to structured success: How LAPP enabled new SDRs to gain confidence, learn outbound, and thrive with hyriseTraining.

New Talent, No Blueprint: Why LAPP Turned to hyrise

When two new hires joined LAPP’s tech sales team, the company faced a familiar B2B challenge:

❓ How do you train people quickly - especially career changers - without overwhelming internal resources?

Lapp GmbH & Co. KG provides tailored office technology, document management systems, and IT services to help organizations modernize their infrastructure and streamline operations.

With no structured onboarding in place, leadership wanted to avoid costly delays and knowledge gaps. That’s when they partnered with hyrise to create a focused, scalable training path.

“We had career changers starting in sales. It was important to invest in their development right from the start.”
- Ana Meinert, Executive Assistant to the CEO, LAPP Lapp GmbH & Co. KG

What began as group sessions evolved into a personalized, 1:1 training experience with clear progress, strong leadership alignment, and high learner satisfaction.

About LAPP

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IIn Their Words

“We felt this wasn’t just theory - it was practical and directly usable in the job.”
- Training participant

“It felt like a real support system. Not just for the reps, but for me as a leader too.”
- Ana Meinert

“Even though I wasn’t in the training, I always knew what was going on. That transparency was extremely helpful.”
- Ana Meinert

“Jan really tried to understand our industry. He brought highly relevant input.”
- Training participant

The Challenge: Starting from Scratch

LAPP brought in two new hires to sell complex tech solutions - both without a sales background. While motivated, they needed structured support.

The internal team lacked the bandwidth to deliver onboarding from scratch. There was also a desire to avoid generic e-learning or one-size-fits-all programs.

Pain points:

• No formal onboarding playbook for tech sales
• Career changers required foundational learning
• Managers needed visibility into rep progress
• Urgency to ramp up sales performance without risk

The Solution: From Group Training to Personalized Growth

LAPP implemented a two-stage training journey with hyrise:

Training Format

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Training Focus Areas

Onboarding:

• Lead generation and outbound thinking
• Cold calling confidence
• Sequencing and outreach planning

Ramp-Up Training:

• Professionalising sales methodology
• Efficiency in daily sales workflows
• Mental resilience and managing pressure

Ana highlighted the structured flow:

“The step-by-step process made it easier to track how the reps were progressing and where to support them.”

Learner Results: The Case of Liam

One participant, Liam, progressed from uncertainty to structured performance. Here’s how:

Strengths Developed:

• Rapid learning and high self-motivation
• Strong rapport with customers and teammates
• Visible growth in sales conversations, closing, and structure

Trainer Feedback:

“Liam brought strong energy and used the sessions as a space for reflection. His development in both mindset and communication was clear.”

Growth Areas Tackled:

• Building resilience and handling setbacks
• Structuring daily sales tasks with more clarity
• Applying communication techniques consistently

Learner Satisfaction: 90%

Feedback from the reps was overwhelmingly positive.

“Jan really understood our industry and gave targeted advice.”

“We analyzed details in how I asked questions and how to improve my communication.”

“We connected theory with our daily work. That made it stick.”

The Results: Confidence, Progress, and a Repeatable Model

Stronger Starts for New Hires

From day one, reps had structure, accountability, and support. Rather than floundering, they learned how to approach outbound with clarity and confidence.

“They had someone to turn to. That made a huge difference in their confidence.”

Increased Visibility and Leadership Involvement

Ana was looped into every step - from training plans to feedback updates - enabling better support and performance tracking.

“I always knew what was happening. That gave me trust in the process.”

A Scalable Onboarding Framework

The success of this training model sets the foundation for future hires. LAPP now has a scalable approach to ramping up new talent - even with diverse backgrounds.

Takeaways for Sales Leaders

• Don’t expect new reps to figure it out. Even experienced people need structured onboarding.
• 1:1 time is key. Personalized training addresses unique blockers and accelerates learning.
• Keep leadership in the loop. Visibility enables smarter support.
• Start with mindset. Confidence leads to better conversations and faster ramp-up.
• Resilience matters. Sales training should also focus on mindset and handling pressure.

What’s Next?

LAPP now sees training not as a one-time event, but as an essential part of building a strong sales foundation - especially for career changers and technical sellers.

With a structured system in place and clear results from the first wave of learners, the team is planning to make continuous training a core part of onboarding and development going forward.

Rather than starting from scratch each time, LAPP is now equipped with a repeatable approach they can scale as the team grows.

👉 Want to ramp up your sales talent like LAPP? Train your team with hyrise

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