2025 Sales Hiring Playbook
Struggling to hire SDRs and AEs in DACH? We share key, actionable learnings from helping 200+ companies hire top talent.

Most companies struggle to hire great sales talent, but few know why. In our experience helping 200+ SaaS companies build great GTM teams, we’ve seen the same patterns again and again. The good news? These problems are common, and fixable. What the playbook covers
👉 5 Quick Wins to Improve Hiring
👉 What Top Sales Candidates Want
👉 Building a Process That Converts
👉 What to Screen For (and Skip)
👉 Use roleplays to assess and sell.
👉 2024 Sales Salary Benchmarks