How Agicap Boosted Performance by 40% and Promoted 3 Reps with hyrise

Continuous sales training across SDRs and AEs helped Agicap achieve 20–40% performance increases, with all training participants having been promoted within months.

In Their Words

"The result upfront: all three people we sent to training are now top performers in our organisation."

"We see a clear acceleration compared to when we do no training at all."

"It's fast, personal, and no bullshit, you just get things done."

"We were looking for an all-in-one partner for hiring and training. That's exactly what we found."

The Challenge: Generic Enablement Wasn't Cutting It

Agicap's sales reps don't ease into the job. From day one, they're on calls with CFOs, CEOs, and financial experts who know their numbers cold. The bar for performance is high and it has to be.

Agicap had an internal enablement team. But like many fast-scaling SaaS companies, the reality was that internal training stayed broad. Managers had time to coach, but not to go deep. And with long onboarding cycles and senior stakeholders from the first call, "broad" wasn't enough.

"We have an enablement team, but as it often is, it was somewhat generalist. And our managers, yes, they have time for training, but how specific can they really go?"
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- Max Springer, General Manager DACH, Agicap

The result: a gap between the quality Agicap demanded and what internal resources could realistically deliver. They needed external expertise: someone who could go deeper, faster, and deliver consistently.

The Solution: Specialist Training as a Performance Lever

After a successful recruiting partnership, Agicap extended their collaboration with hyrise into sales training, starting with two SDRs and one Account Executive, each brought in for individual reasons.

The approach wasn't a blanket program. Each participant joined as an additional performance measure, tailored to their specific situation and growth stage based on individual skill assessments.

Focus areas included:

• Outbound structure and daily execution
• Objection handling and stakeholder communication
• Qualification frameworks for AEs
• Confidence and credibility when selling to senior financial decision-makers

The Results

20–40% Performance Increase Across the Board

All three participants saw meaningful performance gains. Max puts the increase at 20–40% and in some cases higher. The clearest signal: a visible acceleration in ramp speed compared to team members without the training.

"We see a clear acceleration, even if we can't pin every KPI to one thing, it's pretty clear it's a significant contributor."

All Three Promoted

Since completing the program, all three have moved up:

• SDR → SDR Team Lead
• SDR → Account Executive
• AE → Account Management

Promotions within months of training. That's not coincidence.

The Impact Spread Organically

When results are visible, others take notice. Colleagues started asking to join the next cohort. Two new team members began training the month the interview was recorded, with plans to scale further.

"Because of the successes, the next colleagues are already asking to join."

From Cohort to Culture

The SDR who progressed to Team Lead now passes on what they learned to their own reports, creating a multiplier effect that extends well beyond the original three participants.

What Makes This Work

Specialist depth over generalist breadthInternal teams can cover the basics. hyrise goes into the specifics, the exact objections, the exact stakeholders, the exact situations Agicap's reps face every day.

Individual, not one-size-fits-allEach participant joined for their own reasons, at their own stage. The training met them where they were, not where a standard curriculum said they should be.

Embedded in an ongoing partnershipTraining didn't happen in a vacuum. It sat alongside recruiting, leadership training, and regular check-ins, so everything reinforced everything else.

What's Next

Agicap has just started two more team members in the program, with plans to scale further. Max himself recently began leadership training through hyrise, choosing from a pool of senior, experienced trainers matched to his specific situation.

The partnership that started with SDR recruiting has grown into something closer to a full sales performance system.

"I get everything from one place, recruiting and training, at a genuinely high level. It's fast, personal, and no bullshit."

👉  Want to build a team of top performers like Agicap? Train your team with hyrise