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SDR vs. BDR — Everything you need to know!

When it comes to sales, salespeople play a pretty big role. They are the ones who track down potential customers, get in touch, and build relationships. Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) play an important role in this process.

In this blog post, we'll explain exactly what these two roles do and how they differ.

Sales Development Representative (SDR)

A Sales Development Representative (SDR) is primarily responsible for identifying potential customers and offering them products or services. They usually create a list of target contacts and try to reach them via email, telephone, or social media. Your goal is to arouse interest in the product or service and arrange an initial conversation. They then forward qualified leads to the account executive, who does the actual sales pitch.

Business Development Representative (BDR)

On the other hand, a Business Development Representative (BDR) has responsibilities similar to an SDR, but His focus is more on building partnerships and expanding the business. BDRs often work closely with the marketing and product team to ensure they're always up to date on the latest products and services and seek ways to sell them to existing and potential customers. They are also looking for opportunities to expand the business through partnerships or strategic alliances.


An important Difference between SDRs and BDRs is in which phase of the sales cycle they work. SDRs often work in the early stages and focus on identifying and qualifying potential customers while BDRs work at a later stage and focus on building partnerships and expanding the business.

Both SDRs and BDRs play an important role in a company, but their priorities and tasks differ. However, they both work to identify potential customers, get in touch and establish business relationships.

How much do you win as an SDR or BDR?

According to Glassdoor, this is average base salary for an SDR at around $52,000 per year, while the average base salary for a BDR at around $59,000 is per year. In addition, most companies also offer commissions and bonus payments, which can increase the overall salary.

It is important to note that this salary depends on many factors, such as the company, location, and the employee's experience.

There are also opportunities to increase your salary as an SDR or BDR by specializing in specific industries or by acquiring skills that are in demand in the job. A career as an SDR or BDR can also serve as a springboard for higher positions in sales or business development that offer potentially higher salaries.


SDRs are responsible for finding potential customers and offering them products or services, while BDRs are focused on building partnerships and expanding business. Both play an important role in the sales process and help attract potential customers and grow the business.

It is important for every company to hire SDRs and BDRs and use them effectively to successfully manage and expand the business. This blog post showed how important the roles of SDRs and BDRs are and how they differ from each other, but they are similar in one thing: They're both working to attract potential customers and expand the business!

Are you interested in starting your career as an SDR or BDR? Dann Apply now with us! And find your dream job now!

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