How tradingtwins increased its turnover by 260% after training with hyrise

“The coaching has helped us particularly in the areas of time management and efficiency. The focus on regular cold calling has enabled us to increase all relevant KPIs (calls, opps, deals won, revenue won).” Fabian Fischerkeller, Team Lead Sales at tradingtwins

“When you look at the impact of hyrise training on our most important KPIs, especially sales, we couldn't be happier. Based on the very positive experiences from team training, we have signed up our new team lead for leadership coaching.” Marc Wittkamp, Managing Director

In a Nutshell

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Founded in 2018
Industry: B2B matchmaking platform
Headquarters: Cologne, NRW, Germany
Site: www.tradingtwins.com
Staff: 30
Challenges: A team of 5 full-cycle sales professionals was well below the achieved quota and missed the minimum activity targets. There was no in-house bandwidth or expertise to provide them with tailored training.
Solution: 6-month training program for 5 salespeople
Average satisfaction: 9.7/10
Impact: 260% increase in sales, 67% more sales opportunities, 96% more calls

The challenge

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tradingtwins is a data-driven B2B marketplace that connects small businesses that want to make complex purchases with the most appropriate suppliers. Tailored to their specific needs, SMEs receive comparable and transparent offers within a few minutes. The TradingTwins marketplace also gives providers of complex B2B products direct access to qualified leads from their target segment.
With ambitious plans for growth and expansion, TradingTwins had assembled a talented team of 5 people who were unable to reach their full potential as they failed to meet both individual and team quotas in terms of activity and earnings metrics. Since the company management had no internal resources (time and experience) available, they wanted to invest in the individual development of their representatives by completing hyrise training.
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The solution

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The tradingtwins sales team, which had similar prerequisites and training needs, signed up for the hyrise training program, which is designed for small groups. Over a period of six months, they took part in two-week training sessions, each lasting two hours. This training was specifically tailored to the team's needs. The training program was structured as follows:

The training lasted 12 weeks so that the team had enough time to understand the material and apply the knowledge.
The program included 24 hours of intensive working sessions to gain practical experience and familiarise yourself with the subject matter.
Throughout the program, the team successfully completed seven comprehensive courses that included:

• Basics that provide a solid understanding of the basic principles.
• Prospecting divided into basics, cold calling, cold messaging, social selling, and cadencing.
• Qualification & Discovery to enable the team to effectively identify and address potential business opportunities

The company has experienced a remarkable improvement in its financial performance, which is reflected in a significant increase in revenue. A comparison of financial data between January and April and May and August shows a remarkable increase of 260%. This increase underlines the effectiveness of the training program.

The positive effects of the training program are also reflected in the opportunities created. There was an increase in opportunities characterized by an impressive growth rate of 67%.

The number of cold calling calls has increased by more than 96%, which indicates that the new prospecting strategies from the training program have greatly benefited the sales team. The program has equipped them with the necessary tools and techniques to effectively target potential customers.

The training program had a profound and diverse impact on learners:

• gained new insights into the need for a needs analysis, which led to a more well-founded and differentiated view of the situation.
• They have acquired questioning techniques that they can use effectively during the sales process and improve their ability to obtain important information and make strategic decisions.
• received valuable suggestions for cold calling and were thus able to improve their ability to successfully connect with potential customers.
• learned how to find the right tone of voice to attract the customer's attention and helped create compelling and compelling narratives.
• discussed the added value and received guidance on how they can best convey it, thus deepening their understanding of this important business concept.
• saw visible progress in their daily work, which underlined the value of training and motivated them to continue to improve.
• They received constructive feedback from the trainer, who gave them concrete, actionable suggestions for improvement.
• helpful solutions are taught, which provide them with problem-solving skills that they can apply in a variety of situations.
  

If you're interested in strengthening your sales team, please get in touch with us!

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