7 SDR Hires: How doinstruct Scaled Sales Hiring with hyrise

From junior and mid-market profiles, doinstruct has hired SDRs through hyrise, including a top performer who has since stepped into a Player Coach role.

Following a €16.5M Series A round in March 2025, the company needed to scale its SDR team quickly and reliably, and needed a recruiting partner that understood the role, could consistently bring strong candidates into the pipeline, and knew what to look for beyond previous job titles and experience.

hyrise has supported this growth with SDR hiring across junior, senior, and enterprise profiles. The result is 7 hires from around 64 shortlisted candidates.

One of the earlier hires became a consistent top performer and has since been promoted to Player Coach.

Meet doinstruct

In their words

“hyrise does a really, really good job of recognizing potential in candidates.”
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- Leonard Mielke, Talent Acquisition Manager / Lead

“It feels more like an extension of our team than a separate provider looking in from the outside.”

“They don’t just bring capacity. They bring know-how.”

“We found someone we probably wouldn’t otherwise have on our team, and whom we would sorely miss.”

“It doesn’t feel transactional. It really feels like a partnership.”

The challenge: Hiring for a demanding SDR role

For doinstruct, SDR hiring comes with a particular challenge.

The role requires people who can perform in a demanding sales environment while also having the ambition and ability to develop into their next role over time.

Experienced SDRs provide clearer signals through their track record. With candidates earlier in their careers, assessing whether they have what it takes to succeed is more difficult.

That means finding the right people requires more than matching experience against a job description.

“You either have to find people who are capable of doing it but have never done the job before, or people at exactly the moment when they’re ready to take the next step but can’t do it at their current company.”

As doinstruct scaled, the team wanted a recruiting partner with specific expertise in this talent market.

Not simply more sourcing capacity, but a partner that understood what strong SDR talent looked like.

The solution: specialist SDR recruiting embedded in the team

doinstruct works with hyrise exclusively on SDR hiring, covering junior, senior, and enterprise profiles.

hyrise supports doinstruct across the recruiting process, with a particular focus on:

• Building a consistent pipeline of SDR candidates
• Recruiting across different levels of seniority
• Assessing sales aptitude and development potential
• Identifying drive, energy, and willingness to learn
• Evaluating relevant experience in context
• Bringing specialist tech sales hiring knowledge into the process

For Leonard, that last point is an important distinction.

“Often when you work with recruiting partners, it’s a capacity problem. You don’t have the capacity to fill the role, so somebody else does it for you. hyrise doesn’t just bring capacity. They bring know-how.”

The collaboration is also closely integrated into doinstruct’s own recruiting setup.

Communication happens through a shared Slack channel, and candidate profiles are added directly to doinstruct’s ATS. That gives hyrise the context to understand what the team needs and allows both sides to work quickly.

“It feels more like an extension of our team than a separate provider.”

The Results: Talent That Grows with the Team

Over roughly 1.5 years - working together anytime demand came up - the partnership has helped doinstruct build a reliable SDR pipeline, with hiring accelerating again in 2026 as the company continues to scale.

From SDR to Player Coach

One of doinstruct's top-performing SDRs is one of the clearest examples of the quality behind those numbers.

After joining doinstruct through hyrise around early 2025, she became a consistent top performer in the team.

She has since been promoted to Player Coach and is continuing to develop toward a Team Lead role.

“Last year she was consistently a top performer in the team and has now been promoted to Player Coach.”

For Leonard, her development represents more than a successful placement.

“We found someone we probably wouldn’t otherwise have on our team, and whom we would sorely miss.”

Recruiting Expertise That Extends the Internal Team

The partnership has also given doinstruct a dedicated channel for SDR hiring that combines additional capacity with specialist knowledge.

That is what Leonard sees as the main difference compared with a traditional recruiting relationship.

hyrise understands the role, the candidate market, and the signals that matter when assessing sales talent. At the same time, the close working setup means that knowledge becomes part of doinstruct’s existing recruiting process.

“It doesn’t feel transactional. It really feels like a partnership.”

3 Takeaways for B2B Sales Hiring

1. Treat sales recruiting as a specialist discipline.

The right SDR profile depends on more than previous titles or years of experience. Understanding the role and the market makes candidate assessment stronger.

2. Look at quality beyond the initial hire.

A successful placement is not only someone who accepts the offer. Performance, progression, and long-term contribution are stronger indicators of hiring quality.

3. Build recruiting partnerships into your existing workflow.

Fast communication, shared context, and direct integration into recruiting systems help external partners operate as part of the internal team.

What’s Next?

doinstruct is continuing to grow its sales organization as the company expands internationally and develops its enterprise business in Germany.

Three SDRs have already joined through hyrise in 2026 and are now progressing through their first months in the team.

At the same time, this SDR’s development from top performer to Player Coach shows what the partnership can deliver over the longer term.

For doinstruct, hyrise has become more than additional recruiting capacity. It is a specialist sales hiring partner embedded in how the team grows.

If you're interested in hiring top sales talent, reach out to us!

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